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Option B
In the poignant book “Option B”, co-authored by Sheryl Sandberg and Adam Grant, we embark on a journey through adversity, resilience, and the pursuit of joy. The central theme revolves around the idea that life rarely unfolds as planned—sometimes we find ourselves living Option B, a path we didn’t choose but must navigate nonetheless. Sandberg, Facebook’s COO, shares her personal story of loss, while Grant, a psychologist, provides eye-opening research on strength in the face of hardship. The book opens with Sheryl Sandberg’s devastating loss—the sudden…
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Selling the intangible
“Selling the Intangible” by Meera Kothand is a comprehensive guide that teaches professionals how to effectively sell and market intangible services. In a world where many businesses offer services rather than tangible products, Kothand provides valuable insights and strategies to help professionals overcome the unique challenges associated with selling services. The book begins by highlighting the shift in the business landscape, where intangible services have become increasingly prevalent. Kothand emphasizes the need for a different approach to selling compared to traditional product-based sales. She explains…
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